A “Heritage and Culture Pavilion”, located at the Durban Exhibition Center, will innovatively showcase South Africa’s world heritage sites, its leisure offerings, culture, art, design and music. With our research showing more and more tourists are looking for intimate, personal connections with South Africa’s people, its history, culture and attractions, the Pavilion will tell South Africa’s story, strongly promote its heritage sites and give better insight into its people. The pavilion is a major project undertaken by the National Department of Tourism, South African Tourism, and the MOJA Heritage Collection, and will be an exhibition of some of the country’s best heritage and culture tourist offerings and distinctively South African tourism products.